Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

Author:

Kakaria Shobhit,Saffari Farzad,Z. Ramsøy Thomas,Bigné Enrique

Funder

H2020 Marie Skłodowska-Curie Actions

Horizon 2020

Horizon 2020 Framework Programme

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference158 articles.

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3. Virtual reality in marketing: A framework, review, and research agenda;Alcañiz;Frontiers in Psychology,2019

4. AR/VR market size worldwide 2021-2028 | Statista;Alsop;Statista,2022

5. Picking your brains: Where and how neuroscience tools can enhance marketing research;Alvino;Frontiers in Neuroscience,2020

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3. Shopping in between Realities-Using an Augmented Virtuality Smartphone in a Virtual Supermarket;2023 IEEE International Symposium on Mixed and Augmented Reality (ISMAR);2023-10-16

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