Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

Author:

Maduku Daniel K.,Mpinganjira Mercy,Duh Helen

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference106 articles.

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5. An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia;Alam;Journal of Business Economics and Management,2011

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