Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore-Reference-Cited by-同舟云学术

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Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

Published:2005-06 Issue:3 Volume:25 Page:203-213
ISSN:0268-4012
Container-title:International Journal of Information Management
language:en
Short-container-title:International Journal of Information Management

Author:

Teo Thompson S.H.

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference15 articles.

1. Get linked or get lost;Aldridge;Internet Research,1997

2. The effectiveness of commercial Internet websites;Bell;Internet Research,1998

3. eBrands;Carpenter,2000

4. Why online advertising is failing;Cohen;Sales & Marketing Management,2000

5. Computer Times. (2000). Shop online? Why not? 24 May.

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