Author:
Botan Carl H.,Soto Francisco
Subject
Marketing,Organizational Behavior and Human Resource Management,Communication
Reference134 articles.
1. Crisis Revisited: An Analysis of Strategies Used by Tylenon in the Second Tampering Episode;Benson;Communication Studies,1988
2. Personal Opacity and Social Information Gathering: Explorations in Strategic Communication;Berger;Communication Research,1989
3. Behind the Semantics—a Strategic Design;Kaarle Nordenstreng;Journal of Communication,1979
4. Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations;Botan;Journal of Business Communication,1997
Cited by
28 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献