OPR and its corruption of “publics”: A critique

Author:

Sommerfeldt Erich J.,Heath Robert L.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference75 articles.

1. The situational theory of publics: Practical applications, methodological challenges, and theoretical horizons;Aldoory,2007

2. Smartphones, publics, and OPR: Do publics want to engage;Avidar;Public Relations Review,2015

3. Rhetorical public communication;Bitzer;Critical Studies in Mass Communication,1987

4. Exploring adolescent–organization relationships: A study of effective relationship strategies with adolescent volunteers;Bortree;Journal of Public Relations Research,2010

5. A semiotic approach to the internal functioning of publics: Implications for strategic communication and public relations;Botan;Public Relations Review,1998

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