1. See, e.g., Charles C. Bonwell, James A. Eison, Active learning: creating excitement in the classroom, in: ASHE-ERIC Higher Education Report No.1, The George Washington University, School of Education and Human Development, Washington, DC, 1991; Chet Meyers, Thomas B. Jones, Promoting Active Learning: Strategies for the College Classroom, Jossey-Bass Publishers, San Francisco, 1993; Charles A. Lubbers, Diane A. Gorcyca, Using active learning in public relations instructions: demographic predictors of faculty use, Public Relations Review 23 (1997), pp. 67–80; William McKeachie, Teaching Tips: A Guidebook for the Beginning College Teacher, D. C. Heath and Company, Lexington, MA, 1999.
2. Anne Hoag, Dale J. Brickley, Joanne M. Cawley, Media management education and the case method, Journalism and Mass Communication Educator 55 (2001), pp. 49–59; For an excellent collection of active learning approaches and strategies, see Mel Silberman, Active Learning: 101 Strategies to Teach any Subject, Allyn and Bacon, Needham Heights, MA, 1996.
3. John E. Guiniven, Public relations executives view the curriculum: a needs assessment, Journalism and Mass Communication Educator 52 (1998), pp. 48–56; Elizabeth L. Toth, Models for instruction and curriculum, Public Relations Review 25 (1999), pp. 45–53.
4. Chet Meyers, Thomas B. Jones, op. cit.
5. Ibid, p. 17.