How Public Relations is Defined: Seven Distinctive Trends
Author:
Publisher
Korean Association for Business Communication
Link
http://www.e-bcrp.org/download/download_pdf?doi=10.22682/bcrp.2024.7.1.1
Reference39 articles.
1. Anderson, W. B. (2003). Crafting the national pastime’s image: The history of major league baseball public relations. Journalism & Communication Monographs, 5(1), 6-43. 10.1177/152263790300500102
2. Baker, S. (2002). The theoretical ground for public relations practice and ethics: A Koehnian analysis. Journal of Business Ethics, 35(3), 191-205. 10.1023/A:1013876206176
3. Berger, B. K. (2002). Applying active learning at the graduate level: Merger issues at Newco. Public Relations Review, 28(2), 191-200. 10.1016/S0363-8111(02)00126-1
4. Black, L. D., & Härtel, C. E. J. (2002). Public relations orientation: Development, empirical testing and implications for managers. Journal of Communication Management, 7(2), 117-128. 10.1108/13632540310807331
5. Brønn, P. S. (2014). How others see us: Leaders’ perceptions of communication and communication managers. Journal of Communication Management, 18(1), 58-79. 10.1108/JCOM-03-2013-0028
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