Targeted advertising with R&D rivalry-Reference-Cited by-同舟云学术

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Targeted advertising with R&D rivalry

Published:2023-07 Issue: Volume:124 Page:24-34
ISSN:0165-4896
Container-title:Mathematical Social Sciences
language:en
Short-container-title:Mathematical Social Sciences

Author:

Li Changying,Li Youping,Zhang Jianhu^ORCID

Funder

National Natural Science Foundation of China

Ministry of Education of the People's Republic of China

National Office for Philosophy and Social Sciences

Ministry of Education of the People's Republic of China Humanities and Social Sciences Youth Foundation

Publisher

Elsevier BV

Subject

Statistics, Probability and Uncertainty,General Psychology,General Social Sciences,Sociology and Political Science

Reference24 articles.

1. Uniform and targeted informative advertising with asymmetric customer loyalty;Arnold;J. Econ. Manag. Strategy,2022

2. Targeting in advertising markets: implications for offline versus online media;Bergemann;Rand J. Econ.,2011

3. Coupons and oligopolistic price discrimination;Bester;Int. J. Ind. Organ.,1996

4. Is targeted advertising always beneficial?;Brahim;Int. J. Ind. Organ.,2011

5. Competing with privacy;Casadesus-Masanell;Manage. Sci.,2015

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