1. Television exposure: Programs vs. advertising;Abernethy;Journal of Current Issues and Research in Advertising,1990
2. The information context of newspaper advertising;Abernethy;Journal of Current Issues and Research in Advertising,1992
3. Advertising information: Services versus products;Abernethy;Journal of Retailing,1992
4. Bill and Al's excellent adventure: Forecasting the 1996 presidential election;Abramowitz;American Politics Quarterly,1996
5. Local public affairs content of TV news;Adams;Journalism Quarterly,1978