THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR-Reference-Cited by-同舟云学术

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THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR

Published:2008 Issue: Volume: Page:581-602
ISSN:
Container-title:Product Experience
language:
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Author:

GARBER LAWRENCE L.,HYATT EVA M.,BOYA ÜNAL Ö.

Publisher

Elsevier

Reference80 articles.

1. Some affective stereotypes of color;Aaronson;International Journal of Symbology,1970

2. A cross-cultural study of the affective meanings of color;Adams;Journal of Cross Cultural Psychology,1973

3. Interaction of color;Albers,1963

4. The aesthetics of color: A review of fifty years of experimentation;Ball;Journal of Aesthetics and Art Criticism,1965

5. Environmental color, consumer feelings and purchase likelihood;Bellizzi;Psychology and Marketing,1992

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