Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry

Author:

Wang FaORCID,Wang Yujue,Han Yuan,Cho Joung Hyung

Funder

Jiangsu Office of Philosophy and Social Science

Major Project of Philosophy and Social Science Research in Colleges and Universities of Jiangsu Province

Jinling Institute of Technology

Publisher

Elsevier BV

Reference70 articles.

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