Improving Marketing/Logistics Cross-Functional Collaboration in the Supply Chain-Reference-Cited by-同舟云学术

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Improving Marketing/Logistics Cross-Functional Collaboration in the Supply Chain

Published:2000-01 Issue:1 Volume:29 Page:85-96
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Ellinger Alexander E.

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Introduction to Supply Chain Management;Handfield,1999

2. Beyond Teamwork;Cespedes;Marketing Management,1996

3. Organizing for Innovation;Johannessen;Long Range Planning,1997

4. Service Logic;Kingman-Brundage;International Journal of Service Industry Management,1995

5. Logistics and Competitive Strategy;Christopher;European Management Journal,1993

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