Brand Values Related to Industrial Products-Reference-Cited by-同舟云学术

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Brand Values Related to Industrial Products

Published:2001-07 Issue:5 Volume:30 Page:415-425
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Michell Paul,King Jacqui,Reast Jon

Publisher

Elsevier BV

Subject

Marketing

Reference41 articles.

1. Brand-Naming Industrial Products;Shipley;Industrial Marketing Management,1993

2. Managing Brand Equity;Aaker,1991

3. Managing Brand Equity;Farqhuar;Marketing Research,1989

4. Brand Leverage;Tauber;Journal of Advertising Research,1988

5. Marketing Management;Kotler,1998

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