Social media richness, brand equity, and business performance: An empirical analysis of food and beverage SMEs-Reference-Cited by-同舟云学术

Social media richness, brand equity, and business performance: An empirical analysis of food and beverage SMEs

Published:2023-08-08 Issue:2 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Shandy Venny Mellandhia¹,Mulyana Asep²,Harsanto Budi³^ORCID

Affiliation:

1. Master in Management Science Program, Universitas Padjadjaran, Bandung, Indonesia

2. Master in Integrated Microfinance Management Program, Universitas Padjadjaran, Bandung, Indonesia

3. Faculty of Economics and Business, Universitas Padjadjaran, Bandung, Indonesia

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2244211

Reference113 articles.

1. Aaker, D. (1991). Managing brand equity: Capitalizing on the value of a brand name. In ideas.repec.org. The Free Press. https://ideas.repec.org/a/eee/jbrese/v29y1994i3p247-248.html

2. Aaker, D. (1996). Building strong brands. The Free Press.

3. Measuring Brand Equity Across Products and Markets

4. Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

5. Revenue Premium as an Outcome Measure of Brand Equity

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