The Purchasing of Full-Service Contracts:-Reference-Cited by-同舟云学术

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The Purchasing of Full-Service Contracts:

Published:2001-01 Issue:1 Volume:30 Page:1-12
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Stremersch Stefan,Wuyts Stefan,Frambach Ruud T

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Servitization of Business;Vandermerwe;European Management Journal,1988

2. Capturing the Value of Supplementary Services;Anderson;Harvard Business Review,1995

3. Make a Bundle Bundling;Ovans;Harvard Business Review,1997

4. Proactive Product Service Strategies;Frambach;Industrial Marketing Management,1997

5. Sourcing Preference Scale;Swift;Industrial Marketing Management,1994

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