Market Orientation and New Product Development in Global Industrial Firms-Reference-Cited by-同舟云学术

Market Orientation and New Product Development in Global Industrial Firms

Published:2000-11 Issue:6 Volume:29 Page:601-611
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Wren Brent M.,Souder Wm.E.,Berkowitz David

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

1. The Dimensions of Industrial New Product Success and Failure;Cooper;Journal of Marketing,1979

2. Determinants of New Product Performance;Montoya-Weiss;Journal of Product Innovation Management,1994

3. An Exploratory Analysis of the Impact of Market Orientation on New Product Performance;Atuahene-Gina;Journal of Product Innovation Management,1995

4. Does Competitive Environment Moderate the Market Orientation-Performance Relationship?;Slater;Journal of Marketing,1994

5. Deshpande, Rohit, and Farley, John U.: Understanding Market Orientation: A Prospectively Designed Meta-analysis of Three Market Orientation Scales. Marketing Science Institute Report 96-125 (1996).

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