Partnering with Resellers in Business Markets-Reference-Cited by-同舟云学术

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Partnering with Resellers in Business Markets

Published:2001-02 Issue:2 Volume:30 Page:87-99
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Weber John A.

Publisher

Elsevier BV

Subject

Marketing

Reference48 articles.

1. Valuing Market Strategies;Day;Journal of Marketing,1988

2. Market-Based Assets and Shareholder Value;Srivastava;Journal of Marketing,1998

3. Business Market Management;Anderson,1999

4. The One to One Future;Peppers,1993

5. Managing the Change from Marketing Planning to Customer Relationship Management;Stone;Long Range Planning (UK),1996

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