Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption-Reference-Cited by-同舟云学术

Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption

Published:2012-03 Issue:1 Volume:31 Page:139-151
ISSN:0278-4319
Container-title:International Journal of Hospitality Management
language:en
Short-container-title:International Journal of Hospitality Management

Author:

Polo Peña Ana Isabel,Jamilena Dolores María Frías,Molina Miguel Ángel Rodríguez

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference82 articles.

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