Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty-Reference-Cited by-同舟云学术

Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty

Published:2014-02 Issue: Volume:37 Page:131-145
ISSN:0278-4319
Container-title:International Journal of Hospitality Management
language:en
Short-container-title:International Journal of Hospitality Management

Author:

Kim Samuel Seongseop,Lee Jinsoo,Prideaux Bruce

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference93 articles.

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