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Attitudes towards wine-service training and its influence on restaurant wine sales

  • Published:2006-09 Issue:3 Volume:25 Page:432-446
  • ISSN:0278-4319
  • Container-title:International Journal of Hospitality Management
  • language:en
  • Short-container-title:International Journal of Hospitality Management

Author:

Gultek Mark M.,Dodd Tim H.,Guydosh Raymond M.

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference13 articles.

1. Adams Wine Handbook, 2004. Adams Beverage Group, Norwalk, CT.

2. Attitude toward the ad and brand choice;Biehal;Journal of Advertising,1992

3. Techniques to increase impulse wine purchases in a restaurant setting;Dodd;Journal of Restaurant & Foodservice Marketing,1997

4. Influences on search behavior of industrial tourists;Dodd;Journal of Hospitality and Leisure Marketing,1998

5. Belief, Attitude, Intention, and Behavior: an Introduction to Theory and Research;Fishbein,1975

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