Techniques to Increase Impulse Wine Purchases in a Restaurant Setting
Author:
Affiliation:
1. Texas Wine Marketing Research Institute, Texas Tech University, P.O. Box 41162, Lubbock, TX, 79409-1162, USA
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1300/J061v02n01_04
Reference14 articles.
1. THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY
2. The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets
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