Neuromarketing in Sports
Author:
Publisher
Elsevier
Reference29 articles.
1. Congruence effects on the effectiveness of sponsorship of sport event websites: An experimental approach;Aguiló-Lemoine;Sustainability,2020
2. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application;Alonso Dos Santos;International Journal of Sports Marketing and Sponsorship,2019
3. The effect of sport events environments on audience attention to advertising using brain activity;Aminiroshan;Annals of Applied Sport Science,2021
4. Neuromarketing: The hope and hype of neuroimaging in business;Ariely;Nature Reviews Neuroscience,2010
5. Global workspace dynamics: Cortical “binding and propagation” enables conscious contents;Baars;Frontiers in Psychology,2013
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