The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity-Reference-Cited by-同舟云学术

The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity

Published:2021-04-01 Issue:1 Volume:9 Page:0-0
ISSN:2322-4479
Container-title:Annals of Applied Sport Science
language:en
Short-container-title:Ann Appl Sport Sci

Author:

Aminiroshan Zahra, ,Azimzadeh Seyed Morteza,Talebpour Mahdi,Ghoshuni Majid, , ,

Publisher

CMV Verlag

Subject

Tourism, Leisure and Hospitality Management,Applied Psychology,Social Sciences (miscellaneous),Orthopedics and Sports Medicine,Physical Therapy, Sports Therapy and Rehabilitation

Link

http://aassjournal.com/article-1-815-en.pdf

Reference52 articles.

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2. Designing and Preparing the Development Model of Marketing in Volleyball Super League of Iran

3. Forecasting of advertising effectiveness for renewable energy technologies: A neural network analysis

4. How to grow a brand: Retain or acquire customers?

5. Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

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