Optimizing customer searching experience of online hotel booking by sequencing hotel choices and selecting online reviews: A mathematical model approach-Reference-Cited by-同舟云学术

Optimizing customer searching experience of online hotel booking by sequencing hotel choices and selecting online reviews: A mathematical model approach

Published:2016-10 Issue: Volume:20 Page:55-65
ISSN:2211-9736
Container-title:Tourism Management Perspectives
language:en
Short-container-title:Tourism Management Perspectives

Author:

Rianthong Napaporn^ORCID,Dumrongsiri Aussadavut,Kohda Youji

Funder

Sirindhorn International Institute of Technology, Thammasat University, Thailand,

Japan Advanced Institute of Science and Technology, Japan

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

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