The influence of the compromise and travel temporal construal heuristics on a purchase decision

Author:

Jeong Ji Youn,Crompton John L.,Hyun Sunghyup Sean

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference64 articles.

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4. Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study;Baumgartner;International Journal of Research in Marketing,2007

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