On optimum advertising pulsing decisions in a non-stationary market

Author:

Mesak Hani I.

Publisher

Elsevier BV

Subject

Management Science and Operations Research,Modeling and Simulation,General Computer Science

Reference20 articles.

1. Advertising research at Anheuser Bush, Inc. (1963–1968);Ackoff;Sloan Management Rev.,1975

2. Operations research and advertising: Theories and response;Benjamin;Op. Res. Quart.,1960

3. Allocation of sales effort in the Lamp Divison of the General Electric Company;Clark;Op. Res.,1956

4. Differential equations approach to marketing;Gupta;Op. Res.,1967

5. Sales effects of media weight;Haley;J. advert. Res.,1978

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