AN OPTIMAL CURTAILMENT STRATEGY FOR CATALOG DELIVERY IN DIRECT MAIL
Author:
Affiliation:
1. Department of Information & Management Sciences University of Marketing & Distribution Science
Publisher
The Operations Research Society of Japan
Subject
Management Science and Operations Research,General Decision Sciences
Link
https://www.jstage.jst.go.jp/article/jorsj/38/3/38_KJ00001202993/_pdf
Reference16 articles.
1. 1) VIDALE M. L. An operations research study of sales response to advertising. Ops Res.. (1957) vol.5, p.570-581.
2. 2) LIPSTEIN B. A mathematical model of consumer behaviour. J. Mktg Sci.. (1965) vol.7, p.259-265.
3. 3) SETHI S. P. Optimal control of the Vidale-Wolfe advertising model. Ops Res.. (1973) vol.21, p.998-1013.
4. 4) SETHI S. P. Dynamic optimal control models in advertising. SIAM Rev.. (1977) vol.19, p.685-725.
5. 5) LITTLE J. D. Aggregate advertising models. Ops Res.. (1979) vol.27, p.627-667.
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