1. McDonald's orders up augmented reality from total immersion in global promotion for Fox's Avatar. 2009. Available at: http://seriousgamesmarket.blogspot.com/2009/12/serious-games-as-ar-extensive.html. Accessed April 10, 2010.
2. 2010 REGGIE awards: McDonald's avatar program,2010
3. Avatar at McDonald's: experience the thrill!,2009
4. McDonald's Big Mac joins Fox's ‘AVATAR’ to thrill fans nationwide. 2009. Available at: http://www.prnewswire.com/news-releases/mcdonaldsr-big-macr-joins-foxs-avatar-to-thrill-fans-nationwide-78680402.html. Accessed August 4, 2010.
5. Class action lawsuit targets McDonald's use of toys to market to children. 2010. Available at: http://www.cspinet.org/new/201012151.html. Accessed February 24, 2011.