Developing location-based mobile advertising in Singapore: A socio-technical perspective-Reference-Cited by-同舟云学术

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Developing location-based mobile advertising in Singapore: A socio-technical perspective

Published:2016-02 Issue: Volume:103 Page:334-349
ISSN:0040-1625
Container-title:Technological Forecasting and Social Change
language:en
Short-container-title:Technological Forecasting and Social Change

Author:

Lin Trisha T.C.,Paragas Fernando,Goh Dion,Bautista John Robert

Funder

Wee Kim Wee School of Communication and Information, Nanyang Technological University

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference75 articles.

1. Attitude toward location-based advertising;Brunner;J. Interact. Advert.,2007

2. Perceived effectiveness of text vs. multimedia location-based advertising messaging;Xu;Int. J. Mob. Commun.,2009

3. Challenges and business models for mobile location-based services and advertising;Dhar;Commun. ACM,2011

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4. Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective;Information Systems Management;2023-05-19

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