Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective-Reference-Cited by-同舟云学术

Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective

Published:2023-05-19 Issue: Volume: Page:1-19
ISSN:1058-0530
Container-title:Information Systems Management
language:en
Short-container-title:Information Systems Management

Author:

Kini Ranjan B.¹,Bolar Kartikeya²,Rofin T. M.³,Mukherjee Sayan⁴,Bhattacharjee Soumyajit⁵

Affiliation:

1. School of Business & Economics, Indiana University Northwest, Gary, Indiana, USA

2. Operations & Decision Sciences, T A Pai Management Institute, Manipal Academy of Higher Education, Manipal, India

3. Supply Chain Management, National Institute of Industrial Engineering, Mumbai, India

4. Production Operations & Decision Sciences, XLRI-Xavier School of Management, India

5. Marketing, Indian School of Business, Hyderabad, India

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Computer Science Applications,Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/10580530.2023.2214843

Reference94 articles.

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2. An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products

3. Arjun. (2019). Why Contextual Marketing is the Next Big Thing?. https://tweakyourbiz.com/marketing/marketing-strategy/contextual-marketing

4. A Holistic Methodology for Modeling Consumer Response to Innovation

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