A matter of value? Predicting channel preference and multichannel behaviors in retail

Author:

Acquila-Natale EmilianoORCID,Iglesias-Pradas SantiagoORCID

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference118 articles.

1. Measuring Brand Equity Across Products and Markets;Aaker;Calif. Manage. Rev.,1996

2. Aaker, D.A., 1991. Managing Brand Equity: capitalizing on the Value of a Brand Name.

3. Stay or switch? Investigating lock-in effect in multi-channel apparel retailing;Acquila-Natale;Econ. Bus. Lett.,2020

4. How to measure quality in multi-channel retailing and not die trying;Acquila-Natale;J. Bus. Res.,2020

5. Interactive Home Shopping: consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces;Alba;Source J. Mark.,1997

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