The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)
Author:
Funder
National Science and Technology Council
Publisher
Elsevier BV
Subject
Management of Technology and Innovation,Applied Psychology,Business and International Management
Reference156 articles.
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4. New paradigm of digital marketing in emerging markets: from social media to social customer relationship management;Alavi;Int. J. Manag. Pract.,2016
5. Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance;Ali;J. Bus. Res.,2016
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