A field study of customers’ switching behavior for bank services

Author:

Manrai Lalita A.,Manrai Ajay K.

Publisher

Elsevier BV

Subject

Marketing

Reference34 articles.

1. Identification of determinant attributes—a comparison of methods;Alpert;Journal of Marketing Research,1971

2. Bank selection decisions and market segmentation;Anderson;Journal of Marketing,1976

3. Customer satisfaction cue to support market segmentation and explain switching behavior;Athanassopoulos;Journal of Business Research,2000

4. Berry, L.L., Thompson, T.W., 1982. Relationship banking: the art of turning customers into clients. Journal of Retail Banking 4 (2) (June), 64–73.

5. Relationships and individuals’ bank switching behavior;Chakravarty;Journal of Economic Psychology,2004

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