Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers-Reference-Cited by-同舟云学术

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Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers

Published:2006-07 Issue:4 Volume:13 Page:275-287
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Morschett Dirk,Swoboda Bernhard,Schramm-Klein Hanna

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

1. Managing Brand Equity;Aaker,1991

2. Strategic Market Management;Aaker,1992

3. Understanding retail branding: conceptual insights and research priorities;Ailawadi;Journal of Retailing,2004

4. Internationalisierung im Einzelhandel;Anderer,1997

5. Arnott, D.C., 1993. Positioning: redefining the concept. Warwick Business School Research Papers, No. 8.

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