Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage-Reference-Cited by-同舟云学术

Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage

Published:2022-03 Issue: Volume:65 Page:102851
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ng Felicity Zi-Xuan,Yap Hui-Yee,Tan Garry Wei-Han^ORCID,Lo Pei-San^ORCID,Ooi Keng-Boon

Publisher

Elsevier BV

Subject

Marketing

Reference86 articles.

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