Building brand credibility: The role of involvement, identification, reputation and attachment-Reference-Cited by-同舟云学术

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Building brand credibility: The role of involvement, identification, reputation and attachment

Published:2022-01 Issue: Volume:64 Page:102819
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Molinillo Sebastian^ORCID,Japutra Arnold^ORCID,Ekinci Yuksel

Publisher

Elsevier BV

Subject

Marketing

Reference92 articles.

1. Dimensions of brand personality;Aaker;J. Market. Res.,1997

2. The role of brand love in consumer-brand relationships;Albert;J. Consum. Market.,2013

3. Brand passion: antecedents and consequences;Albert;J. Bus. Res.,2013

4. Exploring the consequences of brand credibility in services;Baek;J. Serv. Market.,2011

5. The role of attachment in building consumer-brand relationships: an empirical investigation in the utilitarian consumption context;Belaid;J. Prod. Brand Manag.,2011

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