1. Metaphor and embodied cognition: a content analysis;Babbes;Adv. Consum. Res.,1997
2. The brand communication effects of using a headline to prompt the key benefit in ads with pictorial metaphors;Bergkvist;J. Advert.,2012
3. Studies in the New Experimental Aesthetics: Steps toward an Objective Psychology of Aesthetic Appreciation,1974
4. The wording and translation of research instruments;Brislin,1986
5. To challenge or not to challenge: ad-brand incongruency and brand familiarity;Dahlén;J. Market. Theor. Pract.,2004