Actions are more than just words: Relationships between word-of-mouth, personal interaction, and product attachment

Author:

Kim Woo BinORCID,Kim ChangjuORCID,Go I.ORCID,Fukuda ReoORCID,Imai Marina

Publisher

Elsevier BV

Reference64 articles.

1. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991

2. Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products;Aboulnasr;J. Prod. Brand Manag.,2020

3. The role of salesperson communication in luxury selling;Alavi;J. Personal Sell. Sales Manag.,2021

4. How does customer perception of salespeople influence the relationship? A study in an emerging economy;Arditto;J. Retailing Consum. Serv.,2020

5. The self-expansion model of motivation and cognition in close relationships and beyond;Aron,2001

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