The role of salesperson communication in luxury selling

Author:

Alavi Sascha1,Kocher Bruno2,Dörfer Sabrina3,Habel Johannes4

Affiliation:

1. Sales Management and Chair of the Sales & Marketing Department, Sales & Marketing Department, University of Bochum, Universitätsstraße 150, Bochum, 44780, Germany

2. Faculty of Economics and Business, Professor of Marketing, University of Neuchâtel, A.-L. Breguet 2, Neuchâtel, 2000, Switzerland

3. Sales & Marketing Department, University of Bochum, Universitätsstraße 150, Bochum, 44780, Germany

4. Marketing, University of Houston, C.T. Bauer College of Business, 4750 Calhoun Road, Houston, 77204-6021, TX, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human Factors and Ergonomics

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