Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building
-
Published:2021-05
Issue:
Volume:60
Page:102482
-
ISSN:0969-6989
-
Container-title:Journal of Retailing and Consumer Services
-
language:en
-
Short-container-title:Journal of Retailing and Consumer Services
Author:
Hsieh Sara H.,
Lee Crystal T.,
Tseng Timmy H.ORCID
Funder
Tunghai University
Cited by
58 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献