The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
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Published:2023-03
Issue:
Volume:71
Page:103193
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Morimura FumikazuORCID,
Sakagawa Yuji
Cited by
20 articles.
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