Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement
-
Published:2023-11
Issue:
Volume:75
Page:103437
-
ISSN:0969-6989
-
Container-title:Journal of Retailing and Consumer Services
-
language:en
-
Short-container-title:Journal of Retailing and Consumer Services
Author:
Rodriguez VirginieORCID,
Sangle-Ferriere Marion