When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability-Reference-Cited by-同舟云学术

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When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability

Published:2020-07 Issue: Volume:55 Page:102080
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Nguyen Cathy,Romaniuk Jenni,Cohen Justin,Faulkner Margaret

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

1. How prevalent is the negativity effect in consumer environments?;Ahluwalia;J. Consum. Res.,2002

2. Salience and choice: neural correlates of shopping decisions;Ambler;Psychol. Market.,2004

3. The impact of affect on memory of advertising;Ambler;J. Advert. Res.,1999

4. Human Associative Memory;Anderson,1973

5. Human Associative Memory;Anderson,1979

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