When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability

Author:

Nguyen Cathy,Romaniuk Jenni,Cohen Justin,Faulkner Margaret

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

1. How prevalent is the negativity effect in consumer environments?;Ahluwalia;J. Consum. Res.,2002

2. Salience and choice: neural correlates of shopping decisions;Ambler;Psychol. Market.,2004

3. The impact of affect on memory of advertising;Ambler;J. Advert. Res.,1999

4. Human Associative Memory;Anderson,1973

5. Human Associative Memory;Anderson,1979

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