The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer-Reference-Cited by-同舟云学术

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The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer

Published:2023-01 Issue: Volume:70 Page:103167
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Hong EunPyo^ORCID,Park JungKun,Jaroenwanit Pensri,Siriyota Kampanat,Sothonvit Arpasri

Publisher

Elsevier BV

Subject

Marketing

Reference122 articles.

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2. Consumer ethnocentrism in Turkey: ours are better than theirs;Acikdilli;J. Int. Consum. Market.,2018

3. Antecedents and consequences of customer brand engagement in integrated resorts;Ahn;Int. J. Hospit. Manag.,2018

4. Beyond the extended self: loved objects and consumers' identity narratives;Ahuvia;J. Consum. Res.,2005

5. Attitude-behavior relations: a theoretical analysis and review of empirical research;Ajzen;Psychol. Bull.,1977

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