Fear appeals and coping appeals for health product promotion: Impulsive purchasing or psychological distancing?
Author:
Funder
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Marketing
Reference107 articles.
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4. Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors;Badgaiyan;J. Retailing Consum. Serv.,2015
5. A content analysis of fear appeal advertising in Canada, China, and France;Bartikowski;J. Bus. Res.,2019
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