1. Managing customer touchpoints and customer satisfaction in B2B mass customization: a case study;Aichner;Int. J. Ind. Eng. Manag.,2017
2. Mapping the customer journey: lessons learned from graph-based online attribution modeling;Anderl;Int. J. Res. Market.,2016
3. Helping firms reduce complexity in multichannel online data: a new taxonomy-based approach for customer journeys;Anderl;J. Retailing,2016
4. Consumption experience in retail environments: a literature review;Antéblian;Rech. Appl. en Mark. (English Ed.,2013
5. An IS-perspective on omni-channel management: development of a conceptual framework to determine the impacts of touchpoint digitalization on retail business Processes;Barann,2018