Better or Worse? Effects of online promotion habits on customer value: An empirical study-Reference-Cited by-同舟云学术

Better or Worse? Effects of online promotion habits on customer value: An empirical study

Published:2022-09 Issue: Volume:68 Page:103018
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Wang Qian,Chen Hang^ORCID

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Marketing

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