Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth-Reference-Cited by-同舟云学术

Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth

Published:2022-03 Issue: Volume:65 Page:102847
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Wang Xingyuan,Liu Yun^ORCID,Wang Shuyang^ORCID,Chen Haipeng (Allan)^ORCID

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Marketing

Reference82 articles.

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