Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)-Reference-Cited by-同舟云学术

Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)

Published:2022-07 Issue: Volume:67 Page:103033
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Chakraborty Debarun^ORCID,Singu Hari Babu^ORCID,Patre Smruti^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference179 articles.

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