Incorporating big data within retail organizations: A case study approach

Author:

Aversa Joseph,Hernandez Tony,Doherty Sean

Publisher

Elsevier BV

Subject

Marketing

Reference75 articles.

1. A quantitative performance management framework for assessing omnichannel retail supply chains;Adivar;J. Retailing Consum. Serv.,2019

2. Big data initiatives in retail environments: linking service process perceptions to shopping outcomes;Aloysius;Ann. Oper. Res.,2018

3. Measuring social media influencer index-insights from Facebook, Twitter and Instagram;Arora;J. Retailing Consum. Serv.,2019

4. Big data analytics: the new boundaries of retail location decision making;Aversa;Papers in Applied Geography,2018

5. Spatial big data and business location decision-making: opportunities and challenges;Aversa,2020

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